I started as a volunteer. Now I run search for a UK electronics store.
I taught myself SEO, asked to work for free so I could practise it, and kept showing up until the results spoke. This page tells that story and shows the proof.
Nobody handed me this job. I went looking for it, and worked until it was mine.
After college
I worked as a social media content planner for a non-governmental organisation in Nigeria. Planning content taught me how people look for things, and I noticed how much of it starts with a search. Organic search fascinated me, and I wanted to learn it properly.
Volunteer
I applied to VOLTA Charger, a company founded in Australia and now based in the UK, as a volunteer. Nobody owed me a role, so I treated the volunteer work as my interview and put in the hours.
Intern
The effort was noticed, and the volunteer role became an internship.
SEO manager, January 2024
I now manage SEO for VOLTA, a UK-based electronics store, working from Nigeria. I own the blog and organic search, and I have grown into email and PR as well.
That is how I work anywhere: start before I am asked, learn what the job needs, then show results.
What organic search did at voltacharger.com
Shown as multiples of a baseline, because the exact figures belong to the company.
Monthly organic sessions
Google Analytics, organic search channel, against the Q1 2024 monthly average
Q1 2024 average
1×
Peak, October 2025
4.1×
Range through 2026
1.7 to 2.9×
3.8× weekly clicks
Google Search Console clicks, a late-2026 week against the week of my 28 April 2026 baseline. Impressions grew 3.1× over the same span.
73% of organic visits start on a blog post
The blog is the front door. Product and home pages take the visitors who are ready to buy.
16+ months at number one
My comparison post on magnetic USB-C cables has held the top Google spot for more than 16 months. The next section shows what that did for AI search.
11 posts rebuilt around products
Each got fixed or new internal links into the matching cable, charger or power bank page, and several got a full content refresh.
Getting VOLTA recommended by AI
Magnetic cables are VOLTA’s core product, so I made one question my project: what is the best magnetic cable?
I wrote the comparison post, then built the strategy around it so AI tools had clear, trustworthy pages to quote. VOLTA’s AI mentions went from almost nothing to the numbers below, and when people ask AI for the best magnetic cable, VOLTA is now recommended first.
328 AI citations
Pages from voltacharger.com cited in AI answers, as measured by Semrush.
AI visibility score of 17
Semrush’s measure of how often the brand shows up in AI answers across its tracked prompts.
26 brand mentions, up 53%
The rise is for the latest period Semrush compares.
23 in Google AI Overviews
Most of the mentions come from Google’s own AI summaries, with Gemini adding more.
How I work
A repeatable loop, logged in a tracker so every change can be judged afterwards.
Find the near misses
I start in Search Console for pages with plenty of impressions and weak clicks. Those already rank, so a better promise often moves them faster than a new article would.
Rewrite the promise
Titles, H1s, meta descriptions and openings get rewritten to match what the searcher wants, then extended with new sections and FAQs where the answer is thin.
Connect to the shop
Blog readers rarely land on a product page by accident. I link from the answer to the product that solves it, using anchor text a reader would actually click.
Measure and keep the misses
Every edit records clicks, impressions and CTR before and after, then gets retested. Tests that fail stay in the log.
Selected tests from mid-2026
What I changed on a page and what Search Console showed afterwards. Bars compare clicks before and after.
Page
What I changed
Clicks
Result
iPhone 17 charger guide
Content refresh, internal links, new meta description
31 to 101
Clicks 3.3×, impressions up 56%
Same guide, second pass
New H1 and meta description with a clearer payoff
194 to 281
Clicks up 45% within a week
Same guide, third pass
Title rewritten around the one upgrade people miss
281 to 688
Clicks 2.4×, impressions up 26%
Charging to 100% guide
H1 rewritten as the question people ask, plus refresh
91 to 183
Clicks doubled
Can chargers explode
H1 rewrite and several new sections
85 to 114
Clicks up 34%
Travel adapters guide
New H1, meta description, intro, subheads and three FAQs
29 to 46
CTR doubled from a small base
Swollen iPhone battery guide
New title and meta description
151 to 234
Impressions doubled but CTR fell 23%. A miss I am still watching.
USB cable identification guide
Shorter title, plainer opening, new content and images
126 to 133
Flat
Figures come from page-level Search Console data. The before and after windows differ in length, so read these as evidence of direction, not controlled experiments.
Beyond the blog
Email
Since early 2025 I have helped run VOLTA’s email, from campaign copy to timing and testing.
PR and product seeding
I send products to influencers and blogs for honest reviews, which feeds both coverage and links.
Markets
I track US and UK demand separately and adapt wording, such as UK terms and airline rules, on the posts that rank there.
Product pages
I rewrote the meta descriptions on the four core product pages so each says what it does in plain terms.
Let’s work together
If you have pages that rank but do not earn clicks, or you want your brand recommended in AI answers, I would like to talk.
